On Wisconsin Alumni Magazine

PUBLICATION DESIGN

Founded in 1848, The University of Wisconsin–Madison is the official state university of Wisconsin, and the flagship campus of the University of Wisconsin System. Their alumni magazine is one of the largest-circulation alumni magazines in the country, mailing to some 358,000 homes each quarter.

We were hired to reimagine the publication bringing the design and content up to par with other consumer publications. Designed with DJ Stout at Pentagram.

The publication title, On Wisconsin, comes from the school's fight song. As a way to infuse the magazine with a sense of place unique to UW-Madison, we used the word "On" in the names of both front- and back-of-book sections as well as recurring silos such as Vision, Contender, Conversation, Exhibition, Calculation and Diversion.

In addition to excellent photography we encouraged the liberal use of witty and humorous illustration to engage readers. Work by Chris Gash and Joe McKendry shown here.