Our Approach to Identity

The best kind of identity, to us, is one that grows in richness through use and application. It’s one that does not depend on rubber-stamp uniformity and repetition to be effective. The best identities are flexible, connect directly to the place and people they represent and are more than just a logo. 

When hired to create or redesign a brand we begin by understanding your goals. Who is your audience? What sort of story do you want to tell? What is the desired aesthetic? What parameters exist internally and externally that will effect the way work will be done? With this information in hand we are better prepared to create an identity everyone is happy with and one that deepens engagement through thoughtful design.