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Southwest Review

IDENTITY
PUBLICATION DESIGN

Founded in 1915 and housed on the campus of Southern Methodist University, Southwest Review is the third-longest-running literary quarterly in the United States. The roll call of heavyweights who’ve appeared in its pages stands up to any American magazine, large or small, of the past 100 years. 

508 Creative crafted a new identity system bringing the entire organization into the 21st century with a fresh aesthetic and flexible tools to meet its goals. We also redesigned its print edition for the first time in more than 20 years in order to keep the publication visually relevant and to compete with other magazines vying for the modern readers' attention.

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Three key elements define the new identity: the western-style monogram, the southwest-pointing triangle and the horseman. 

Key elements of SwR identity
past covers blu

Design elements from past print editions (1927, 1943, 1961 and 2017) provided inspiration for the new monogram, horseman icon and prominent use of color. 

Cover concept features a subtle directional in the form of a triangle always in the southwest corner.

Redesign launch issue cover art by Minta Maria.

SwR 102.3 and 4
SwR 102.3-4 pages

Each issue features a unique slate of illustration and photography chosen by 508 Creative to pair with specific stories and poems. Art shown here by Alvaro Tapia Hidalgo, Ryan Young, Calum Heath and Henn Kim.

A solid version of the horseman icon is used as an end mark in print and online.

Horseman end mark
SwR Stationery

Corporate and personal stationery showcases the southwest corner triangle theme and modern color palette.   

Pattern created from southwest corner triangle theme.

SwR brand screen triangles
Shift Typeface
SwR 103.1
SwR 103.1 pages

Volume 103.1 cover art above by Andrea Galvani. Interior art (left) by Allison V. Smith, Calum Heath, Rob Wilson and Christopher Delorenzo. 

SwR 103.2

Volume 103.2 cover art above by Maciek Jasik. Interior art (right) by Jeffrey Decoster, Calum Heath, Nick Stout and Henn Kim.

SwR 103.2 pages
SwR 103.3
SwR 103.3 pages

Volume 103.3 cover art above by LeAnn Mueller. Interior art (left) by Prashant Gurung, Amy Friend, Rolfo, Ingrid Maillard and Calum Heath. 

SwR 103.4

Volume 103.4 cover art above by Filip Bojovik. Interior art (right) by Kevin O'Meara, Moshtari Hilal, Calum Heath, Damien Venditti and Robert Wagoner.

SwR 103.4 pages
SwR 104.1
SwR 104.1 pages

Volume 104.1 cover art above by Brooke Didonato. Interior art (left) by Ania Boniecka, Scott Newton, Lucas Cranach the Elder, Ryan Matthew Smith, Allison V. Smith and Drue Wagner.

SwR 104.2

Volume 104.2 cover art above by Bailey Dale. Interior art (right) by Delaney Allen, Ellen Cantor, Calum Heath, Erin Schwinn, and Alfredo Garofano.

SwR 104.2 pages
104.3 cover screen
104.3 spreads screen

Volume 104.3 cover art above by Sinziana Velicescu. Interior art (left) by Guillaume Simoneau, Julie Savasky and Erin Schwinn.

104.4 cover screen

Volume 104.4 cover art above by Aaron Canipe. Interior art (right) by Jason Latour, Julie Savasky and LeAnn Meuller. 

104.4 spreads screen
105.1 cover screen
105.1 spreads screen

Volume 105.1 cover art above by Sinziana Velicescu. Interior art (left) by Javier Narvaez Estrada, Tiffanie Turner, Shaun Roberts, Calum Heath, Kristine Cinate and John Gall.

105.2-screens

Volume 105.2 cover art above by Terry Allen (Just Like Moby Dick, 2019). Interior art (right) by Ginette Callaway, Chrissy Dollar, Carlynn Whitt, Sam Stenson and Terry Allen. 

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Simplifying complex ideas.

Simplifying complex ideas.

Simplifying complex ideas.

© Copyright 508 Creative 2020

© Copyright 508 Creative 2020