Folio Collaborative

Designed and developed for independent schools, Folio Collaborative is a professional development online platform promoting conversations among faculty, staff and school leaders. 

We were hired to refresh the brand to better represent its core principals of conversation, collaboration and open feedback regardless of market sector.

 Folio Collaborative site.

The previous icon looked like a sheet of folded paper making the platform seem like an organization or filing system. 

The new icon is based on two page-sized conversation bubbles converging into a dialogue. The arrow shape formed by the overlap becomes a symbol of growth and forward movement.