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Folio Collaborative

IDENTITY REBRAND
IDENTITY REBRAND

Designed and developed for independent schools, Folio Collaborative is a professional development online platform promoting conversations among faculty, staff and school leaders. 

We were hired to refresh the brand to better represent its core principals of conversation, collaboration and open feedback regardless of market sector.

 Folio Collaborative site.

 

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previous folio logo

The previous icon looked like a sheet of folded paper making the platform seem like an organization or filing system. 

The new icon is based on two page-sized conversation bubbles converging into a dialogue. The arrow shape formed by the overlap becomes a symbol of growth and forward movement. 

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The pointed terminals of primary typeface, Radikal, and secondary typeface, The W NYC, pair nicely and lend a modern edge to the brand.

The pointed terminals of primary typeface, Radikal, and secondary typeface, The W NYC, pair nicely and lend a modern edge to the brand.

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Simplifying complex ideas.

Simplifying complex ideas.

Simplifying complex ideas.

© Copyright 508 Creative 2020

© Copyright 508 Creative 2020