Valentines

IDENTITY
SIGNAGE
COLLATERAL

Valentines is a luxury fashion boutique with two locations in Austin, Texas offering an curated selection of clothing, shoes, accessories, jewelry, and home décor. Founded in 1999 by Teresa Windham, Valentines is a fixture among Austin women looking looking for a luxury shopping experience and recommendations from a team with impeccable taste. 

508 Creative, in collaboration with Danielle Nieciag, evolved the brand to keep it current and appeal to a wider demographic.

Visit their site.

Refreshed wordmark, hand-drawn heart icon and refined color palette (below).  

We transformed the heart icon into rock n' roll-lux neon signs for each location and created a suite of bespoke letterpressed stationery with gold foil details. Store-finder cards (above) feature edge painting to match the neon hearts. Hangtags were letterpressed and enlarged to make a statement.  

Gift certificates with foil stamping and edge painting are just the thing for high-end giving. Matching sleeves were created to hold gift certificates, thank you notes and purchase receipts.

Unless you're familiar with the brand,  "Valentines" doesn't explain what's found inside. Blade signs at the original location were updated to communicate better with drive-by traffic and lists of popular brands carried were added to store windows in high foot traffic areas. 

Foil stamped thank you notes, envelopes and enclosure cards were created for a personal touch while Teresa's favorite malachite pattern was added to matches, branded chocolates and labels.